Adi Sun’s ‘Twin Flame’ comes into view
Official lyric video for the trans Boston artist’s breakout track is now streaming
“This song scratches all kinds of itches for me: the rhythm of the shifting time, the liquid interplay between synth, bass & guitar, the soft harmonies. I get something new in my ears every time through.” -- Adam 12
BOSTON, MASS. [November 10, 2021] -- We’re taught at a young age about the duality in life that surrounds us: the good and the bad, the dark and the light, conscious and the subconscious, and on and on. But the two sides that guide us through our lives are very rarely so cut and dry; there’s a cadence to the relationships around us that allow us to live freely or otherwise, and how we identify and treat them are keys to our path forward.
For Adi Sun, the relationship with this duality came to the surface in her new single, September’s “Twin Flame.” It’s the third and latest single from the Boston musician and songwriter, who re-surfaced as a solo artist last year after the dissolving of her alternative rock band Phenomenal Sun. Like last year’s “Bella Sun Lever” and February’s “My Fault,” Twin Flame is another personal, introspective twirl from the trans performer who continues to shape her own identity reflected by the world around her. On November 10, the breakout track receives the official lyric video treatment through a visual that displays a liquidity to match the song.
“When you cultivate self-love from within, you attract more love from the world around you,” says Adi. “In the ‘Twin Flame’ lyric visual I wanted to play around with that duality, the inner and outer self, the empowered god/goddess within and without. Just like the sun and moon dance together in radiance and receptivity, twin souls reflect each other on the exoteric and esoteric plane. So it’s up to you to decide, is the divine twin really ‘out-there’ somewhere to be found, desired and sought out… or is it actually somewhere deep within us, waiting to be integrated?”
The concept of a ‘twin flame’ is akin to that of a soul mate, except that they inadvertently act as a teacher and catalyst for each other, mirroring each other’s deepest desires, needs and fears. Due to the intensity of the connection, a runner/chaser dynamic is often established; it’s up to each individual to assert independence, heal from past wounding, and work toward their unique spiritual purpose in order to come back together and achieve lasting union. “For myself, I simply believe that people enter and exit our lives in order to help us grow,” Adi says. “Some are meant to stick around, and some aren’t.”
“I enjoy creating visual art for the same reason I love creating music, there’s always a surprise to be uncovered as you begin overlapping elements and motifs,” she adds. “In the ‘Twin Flame’ lyric visual I experimented with different images over time until something clicked, and I think the result is simple but effective. It might not look like there’s much going on conceptually... on the surface it may seem like just another psychedelic collage, but underneath there’s an exploration of the most basic alchemical symbols and the nature of how they interact on the physical and non-physical plane. Just like in my lyrics, I like to include little esoteric easter eggs for all my fellow aspirants out there.”
There’s a floating, almost pliable mood to “Twin Flame” that aches and turns with each passage. It came together in a fierce burst of emotion, Adi says, as if the years that preceded it -- the positive and negative, the loving and the destructive, the good decisions and the tragic ones -- instantly merged into a creative spell that allowed her to open a window into her soul. Adi Sun’s path forward has been more of a zig-zag than a straight line, and the reflection in the journey hasn’t always had the best of intentions. Though “Twin Flame” is a departure from the more rock-leaning Phenomenal Sun sound, her solo efforts are a melancholic spin around a person who has finally accepted that not having the answers is the best response to a question.
“I am in the process of building an entirely new foundation for myself,” she says. “If I went through and listed all of the obstacles I’ve created in order to dim my own light, we might be here for a while. A big part of this process is taking responsibility. There’s just no point in lying to myself anymore. Perspective is everything and I’ve learned many lessons from the negative patterns of thinking and feeling that lead to years of addiction and depression, self-sadism and all of that. I have appreciation for the darkness now, because it’s ultimately what generates the fertile soil for new, healthier growth.”
Where this journey takes her is yet to be written. And that’s ok, whether she has a co-pilot alongside or not, and these elements of personal growth are on full display in “Twin Flame,” through both the song and now the video.
“‘Twin Flame’ is the equivocal story of someone so infected by a romantic connection, they lose themselves in emotional co-dependence,” Adi admits. “It’s a tragedy of passion and devotion but also psychic connection, attachment, disconnection and surrender… A friend of mine once said that, in love ‘once a flame, always a flame’. In some cases I think that’s true really, the heart wants what the heart wants and sometimes it gets us into trouble. A flame has the power to destroy and to purify, and in this story I think it does a bit of both.”
The music of Adi Sun has been heard on:
Virtual Detention on WZBC, Karlson & McKenzie on WZLX, BumbleBee Radio, indie617, Boston Emissions with Anngelle Wood, Your First Listen on Ken’s FM KNNZ Fargo, Canberra’s Valley FM (Australia), Laura Beth’s Mixtape Show on Reclaimed Radio (UK), Monie’s New Music (UK), Christian’s Cosmic Corner on Marc’s Alt-Rock Playground on Mark Skin Radio, Original Music Showcase on Mark Skin Radio, Rising With Skybar on WMFO Tufts, Everything You Know Is Wrong on WMWM Salem State, On The Town With Mikey Dee on WMFO Tufts, Tinnitist, and other fine publications, radio shows, and broadcasting stations.
Media praise for Adi Sun:
“‘My Fault’ is raw and inviting in nature, welcoming us into the aching heart of our protagonist. Void of fluff, the song skates and builds in an organic landscape, filled with distorted synthesizers, soaring vocal harmonies, and raw low end warmth.” _Glide Magazine
“‘Bella Sun Lever’ [is] a fidgety guitar-rock number that steps into more unbalanced waters than Adi Sun’s previous band, and there’s a few layers of by-design interpretation to that line of creativity… The track rises and falls, swirling forward with a constant buzz, weighted by Sun’s weathered howl, that again draws back to the ’90s. And that’s by design, as usual.” _Vanyaland
“The dreaminess on ‘My Fault’ is heavy. It floats ethereally on lush guitar melodies standing pretty but edgy too and when big power chords erupt there is an exquisite musicality present that feels commanding.” _ American Pancake
“Adi Sun has left behind the shoegaze leaning alt rock of their band Phenomenal Sun to strike out solo. The result is a more meditative and vulnerable sound that spools out lush and languid. The gauzy sonics of Sun’s former work are still there, only now they are subtler and more refined, and an exciting jumping off point for where they’ll go next”. _Postcard Elba
"What's here is a perfect offer for daydreaming amid the indie rock delicacy of this song, lifting you up from fear and encouraging you to shine without anyone stopping everything you feel inside." _Indie Criollo
"The track will put you in a certain state of mind and the music will easily catch your ears and put you in a special mood, that I believe you won't find on any other recent releases.” _Rock Era Magazine
"'Twin Flame' blends rock and dreamy pop elements with soaring vocal yearning... The track develops effortlessly from nocturnal guitar flickers into a rousing, rock-forward fervency." _Obscure Sound
"Loss and love are intertwined facets of the complex body of life, their shifting roles and shared aches traveling like sine waves along an axis. Adi Sun’s newest single “Twin Flame” explores the complicated experience of these facets in a dreamy world of its own." _Rock The Pigeon
"What really makes the song is the lushness of the music. It's a song one can immerse one's self in, and it lingers a bit when it's over, following like a fragment of a half-remembered dream. When the song develops a heavier rock 'n' roll edge toward the end, it feels like reality intruding, and honestly, that seems to be exactly what will happen as soon as the song is done." _Worcester Magazine
"The destruction and purity swirl in the opening instrumental ambiance. It sparkles and warbles with ear candy in every bar. Just like a deceptive love, it invites you deeper and deeper." _UNXIGNED
"It’s an ambient, melancholy-tinged track where the verses are jangly, yet in contrast the tracks choruses are longing and powerful. ‘Twin Flame’ sees one of Adi Sun’s most potent tracks yet that builds into something quite anthemic." _Mix It All Up
“'Twin Flame' is a great example of how artists can use their music to achieve a level of self actualization and perspective," Hot Lunch writes. "The haunting melody and lyrics combined with hard hitting drums make for a very emotional listen." _Hot Lunch Music
Adi Sun press photo:
Photo credit: Marissa Fiorucci